The conversionskitchen.com trust badge generator is a free online tool that turns a set of trust badges into a PNG image you can add to your store. You pick one of 10 badge styles, choose a color, preview it and enter your email, and the finished image is sent to your inbox. There is no account or payment.
This guide walks through each step, what the badges look like, where to place them on Shopify or WooCommerce and how to use them honestly so they help sales instead of hurting trust. More free tools and sites are covered in our business and startup guides.
Key Takeaways
- The tool is called Trust Badge Generator 2.0 and is free to use with no sign-up.
- It offers 10 ready-made badge layouts, each recolored with any shade you pick.
- Your badge arrives as a PNG file by email, and a newsletter box is ticked by default.
- Only show badges that are true for your store, such as real return terms and payment methods.
What is the ConversionsKitchen trust badge generator?
It is a small browser tool on ConversionsKitchen, a site that publishes free eCommerce and dropshipping tutorials, Shopify app reviews and a handful of free store tools. The generator page went live in April 2021 and was last updated in August 2024. Its page title calls it “Trust Badge Generator 2.0.”
A trust badge is a small graphic that tells shoppers something reassuring about your store, such as “secure checkout,” “money back guarantee” or which payment cards you accept. The generator builds those graphics for you, so you don’t need design software or a designer.
Who runs ConversionsKitchen?
The site’s footer credits DigitalAdventures S.A. as the rights holder. ConversionsKitchen has run since early 2021 and lists about 160 articles plus close to 100 Shopify app reviews. Beyond the badge maker, its free tools include an eCommerce FAQ generator, a shipping policy generator, a profit margin calculator, a traffic calculator and an Asian to U.S. size converter. IncaBizGrowth.com offers a similar set of free business calculators.
How to create a trust badge, step by step
The whole process takes a couple of minutes. Here is exactly what happens on the page:
- Open the tool. Go to the Trust Badge Generator 2.0 page and click the “Generate Badge For free” button. A pop-up window opens.
- Pick a style. Click one of the 10 badge layouts, then press Continue. The tool won’t move on until you choose one.
- Choose a color. Use the color picker to set the badge color. It starts on a dark gray, and the preview updates each time you change the shade.
- Check the preview. Look at the preview image and go back if you want a different style.
- Enter your email. Type the address where the badge should go and click “Send me the badge.”
- Check your inbox. The PNG file arrives by email, which can take a few minutes. The tool itself tells you to check your spam or junk folder if it doesn’t show up.
One detail to notice on step five: a box to join the ConversionsKitchen newsletter is ticked by default. Untick it if you only want the badge and no marketing emails.
What badge styles can you choose?
All 10 designs are black and white by default and take on the color you pick. Most of them are sets of four matching badges in a row, so you get a full strip in one image.
| Badge set | What it shows | Good fit for |
|---|---|---|
| Core four (6 designs) | Secure Ordering, Money Back Guarantee, Satisfaction Guaranteed, Easy Returns, in round seals, ribbons, shields or line icons | General stores and product pages |
| Shipping and returns line | Free U.S. Shipping, No-Hassle Returns, Satisfaction Guaranteed, Secure Checkout | U.S. stores that offer free shipping |
| Service seals | 30-Day Money Back, Verified Returns and Exchange Policy, 24/7 Customer Support, Guaranteed Quality | Stores with strong support and return terms |
| Safe checkout strip (bordered) | Visa, Mastercard, American Express, Discover, Stripe, AES-256 Encryption, PayPal | Cart and checkout areas |
| Safe checkout strip (simple) | Visa, Mastercard, Amex, Discover, PayPal | Footers and cart pages |
The checkout strips are the most useful for many stores, because they answer the shopper’s quick question at the moment of paying: “Can I use my card here, and is it safe?”
Is the generator really free?
Yes. The tool costs nothing, and you don’t create an account or log in. The only thing you give is an email address, because that is how the image is delivered. In exchange, the site offers to add you to its mailing list, which you can decline by unticking the box.
Because you receive a flat image, there are no ongoing fees and no app slowing down your store. The trade-off is that a PNG is static. If you want badges that change by page, track clicks or sit in a set position automatically, a store app is the better fit. For costs and margins, our finance and investing guides look at other free tools.
Where to add trust badges on your store
Put badges where shoppers hesitate: near the Add to Cart button, on the cart page and in the footer. The ConversionsKitchen page suggests the footer of your homepage and your checkout area.
Adding the badge to Shopify
Upload the PNG to your Shopify files or to an image block in the theme editor, then place it under the Add to Cart button on product pages, on the cart page or in the footer. Shopify limits what you can add to the checkout pages themselves on most plans, so the cart page is usually the last practical spot before payment. You can also use a trust badge app, or edit your theme code if you are comfortable with HTML and Liquid.
Adding the badge to WooCommerce
In WordPress, upload the PNG to the media library and add it with an image block, a footer widget or your theme’s product page settings. Plugins can do the same job if you want more control over where badges appear.
Whatever platform you use, keep the badge small and crisp. A row of badges that is wider than your product images, or blurry on phones, looks less trustworthy, not more. If you also need invoices or margin checks, GlaadVoice.com has free tools for that.
Use badges honestly: what to check first
A badge is a promise to the shopper, so every one you show should be true. The U.S. Federal Trade Commission’s advertising guide for small businesses says advertisers must have evidence to back up their claims, and that applies to the claims inside a badge too.
Before you publish a badge, run through this list:
- Money back or 30-day badges: only if your refund policy actually offers that window.
- Free U.S. shipping: only if shipping is free on every order, or say clearly what the minimum is.
- Payment logos: only for methods your checkout really accepts. Showing Discover when you can’t take Discover cards sets up a failed sale.
- Security claims: keep “secure checkout” and encryption badges for stores running HTTPS with a trusted payment processor.
- 24/7 support: only if someone really answers around the clock.
Honest badges work because they match what the shopper finds when they read your policies. A badge that turns out to be false can cost you refunds, chargebacks and reviews. The same rule applies to service sites, as our review of PedroVazPaulo.com shows with its unverified claims.
Pros and cons of the ConversionsKitchen tool
It is a quick, no-cost option, with a few limits worth knowing.
| Pros | Cons |
|---|---|
| Free with no account or login | Badge is sent by email, not downloaded instantly |
| 10 designs covering returns, guarantees and payment logos | Newsletter opt-in is ticked by default |
| Any color, with a live preview | No custom text, so you can’t change “30 days” to another number |
| A flat PNG works on any platform | Static image with no tracking or page targeting |
Conclusion
The conversionskitchen.com trust badge generator is a simple, free way to get a clean set of trust badges without an app or a designer. Choose a style, set your brand color, enter your email and upload the PNG near your Add to Cart button, cart page or footer. Untick the newsletter box if you don’t want emails, and only show badges that match your real policies and payment options. Used that way, the badges reassure shoppers instead of misleading them.
Frequently asked questions
Do I need an account to use the ConversionsKitchen trust badge generator?
No. You don’t sign up or log in. You pick a style and color, then enter an email address so the tool can send you the PNG file. A newsletter checkbox is ticked by default, and you can untick it before sending.
Why didn’t my trust badge arrive?
Delivery can take a few minutes. If the email still hasn’t shown up, check your spam, junk or promotions folder, as the tool itself advises. If it is not there, run the generator again and make sure the email address is typed correctly.
Can I change the text on the badges?
No. The generator lets you choose the style and color only. The wording, such as “30 Days” or “Free U.S. Shipping,” is fixed. If you need different terms, pick a design whose text matches your policies or edit the image in a design tool.
What file format is the trust badge?
The badge is delivered as a PNG image, a common format that works on Shopify, WooCommerce and almost any site builder. Upload it like any other image and resize it in your theme so it stays sharp on phones.
Do trust badges really increase sales?
They can help when they answer a real doubt, such as whether a card is accepted or returns are easy. They work best near the Add to Cart button and cart page, and only when every claim is true. Test placement and watch your own results.
